Marketing Campaigns And The Workforce - 1032 Words

Businesses today are faced with many challenges in order to be competitive in our global economy. These companies need to follow the laws and legislation while incorporating and managing diversity into their marketing campaigns and the workforce. In 1976, Apple was founded by two college dropouts. The founders Steve Wozniak and Steve Jobs used their talents to build what is now a world renowned company with some of the most innovative technology devices. In 1980, the company went public and by 1988 they reorganized the company into four divisions globally. This reorganization reduced the layers of management which encouraged their employees to become even more innovative. The competition in the technology sector was growing at an†¦show more content†¦They are known for their passion for cutting edge products that have changed many of our lives. Additionally, Apple was forced to review not only their diversity practices but also that of their suppliers. They have made a commitment to transparency. Apple has taken diversity beyond the traditional definition. They insist on including an individual’s personal qualities. They want individuals from all areas of the globe. This inclusion provides them with backgrounds and experiences that will provide them with many benefits. Some of those benefits are an increased adaptability and flexibility, a large variety of viewpoints, and increased innovation and creativity. Apple is making the most of diversity and inclusion by relying on the benefits of their employees’ different background and perspectives in order to create new opportunities for generations to come. Apple has focused their recruiting efforts in order to create a more diverse workforce. The website provides percentages of new hires over the past year. The have hired, â€Å"35% Women (globally) and in the United States 19% Asian, 13% Hispanic, and 11% Black.† (Apple - Diversity - Inclusion inspires innovation, 2015) Although these numbers seem like a significant amount of progress, it really hasn’t changed their workforce make up. According to an article on Wired, â€Å"In 2015, a vast majority (69 percent) of the company is still male, a figure that